Privacy

Empire Best Tires Online is committed to the privacy of customer information gathered in mobile applications, and online through empirebesttires.com. Empire Best Tires Online has created this statement in order to demonstrate our firm commitment to the privacy of both the customer's information as well as our own.

By using Empire Best Tires Online, you agree to the collection, use, and information sharing practices. Amendments to this statement will be posted at this URL and will be effective when posted. Your continued use of Empire Best Tires Online after the amendments are posted constitutes your agreement to those changes. Please read this statement carefully and check back regularly for any amendments.

Information Collected

We collect personally identifiable information that you voluntarily submit to us, such as information you provide on an order form for tires, or services. The type of information includes, but is not limited to; your contact information (e.g., physical addresses, phone numbers, and email addresses) and financial information (e.g., account numbers). We may combine personally identifiable information collected on Empire Best Tires Online with other information that we collect in stores, when you call or email us, communicate with us through social media, or from other data sources.

Use of Personal Information

We use your personal information to conduct business, including processing transactions; responding to and fulfilling your requests; for our marketing efforts, such as to send you marketing communications that we believe may be of interest to you; for analysis and development of new products and services; to improve Empire Best Tires Online; for our legitimate business purposes permitted under the law; and for any other purpose to which you consent.

Use of Non-Personal Information

We use the customer's non-personal information to help diagnose problems with our server, and to administer Empire Best Tires Online. The IP address is also used to gather broad demographic information.

Use of Cookies

When you view Empire Best Tires Online we might store some information on your computer. This information will be in the form of a "cookie" or similar file. Cookies are small pieces of information stored on your hard drive, not on our site. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive and steal information. They are designed to help you navigate Empire Best Tires Online as easily as possible.

Empire Best Tires Online uses various third-party advertising technology sources to display ads to customers.

One such third-party services that we utilize is Google Analytics. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. You can learn more about Google’s privacy practices, or adjust your ad settings, by visiting their website at http://www.google.com/policies/privacy/partners/.

We, and our service providers, use cookies, and other technologies to receive and store certain types of information whenever you interact with us through your computer, tablet or mobile device. This information includes but is not limited to: the pages you visit on our Site or mobile application; the web address from which you came; the type of browser/device/hardware you are using; purchase information and checkout process; search terms; and Internet Protocol-based geographic location. All this helps us recognize you, customize your Empire Best Tires Online experience and make our marketing messages more relevant. These cookies, web beacons, and any other tracking technologies used on our Site may track users over time and across third-party websites and services.

In order to provide the best customer experience possible, we also use automated information collection technologies for reporting and analytics purposes. We examine metrics such as how you are shopping on our Site, in our stores, and on our mobile applications, the performance of our marketing efforts, and your response to those marketing efforts.

Empire Best Tires Online does not respond to Internet browser Do Not Track signals.

Information Sharing

We may share your personal information with third parties, such as social media services that we partner with; with anyone to whom you expressly consent; with law enforcement or other entities subject to legal requirements; to protect our rights or the rights or safety of others; with manufacturers for recall and other safety purposes; and as otherwise may be required by law or regulation.

We also share personal information with our third party service providers. We require that our service providers only use shared personal information to perform the services requested by Empire Best Tires Online in accordance with this privacy statement and that the service providers have adequate security measures in place to protect any of your shared personal information.

In the event that we enter into a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may transfer personal information that we have collected to the relevant third party.

Security

Empire Best Tires Online utilizes reasonable security measures and technologies to prevent the loss, misuse, or alteration of the information under our control. Although we are committed to protecting the privacy of your information, please do your part to protect your information by keeping your software patched, using updated anti-virus or anti-malware software, using personal firewalls, and an updated unique complex password.

Children’s Privacy

This Site is not intended for persons under the age of 18 years. We do not knowingly collect, maintain, or use personal information from children under the age of 13. If we become aware that a child under the age of 13 has submitted personal information to us through the Site, we will immediately delete such information.